Multinational retailer Walmart is in hot water this week thanks to a class-action lawsuit alleging that the company's craft beer offerings are not craft beer at all and actually amount to "wholesale fiction." The text of the suit brought by Matthew Adam of Cincinnati, Ohio, makes for fun reading (emphasis added):
"Through a fraudulent, unlawful, deceptive, and unfair course of conduct, [Walmart] manufactured, marketed, and/or sold its 'Cat's Away IPA,' 'After Party Pale Ale,' 'Round Midnight Belgian White,' and 'Red Flag Amber' Craft Beers to the residents of Ohio and 44 other states with the false representation that the Craft Beer is in fact a 'craft beer' when, in actuality, nothing about [Walmart] is 'small, traditional and independent' to qualify it as an American craft brewer per the Brewer's Association."
This isn't just a matter of calling Walmart -- a company that had a market value of about $250 billion in 2015 -- a large company though. The lawsuit calls out the beer itself, which is made with a company called Trouble Brewing, based in Upstate New York and owned by WX Brands. In actuality, Trouble Brewing's business address is the same as that of Genesee Brewery, which is known for its mass-production, college-favorite brews as much as it is for being a local staple in New York -- despite being owned by a Costa Rica-based company, Florida Ice and Farm.