Sorry, but that joke has a week left. Anyway, it's called Drinkeasy and it's the first text-based liquor store. No app, no store, just texts.
So, how does it work? First you text the words "DRINK LOCAL" to 646-681-4442 to request an invite. Next, a gang of experts comprising sommeliers, bartenders, and liquor store owners will send you a personalized text with photos and descriptions of small batch spirits that they think you'll love. These guys partner with the best liquor stores around to supply you with hand-numbered whiskies, artisanal gins, rare rums, and more. As you interact with the service more, Drinkeasy learns your tastes and tailors its picks for you.