If you've ever looked down at the Cheeto in your hand and thought, "Hey, this kind of looks like a Hammerhead shark." Well, congrats. Also, you might have just won $60,000.
OK, it's not quite that simple, but Frito-Lay is running a contest right now that will award weekly winners $10,000 for their weirdly shaped Cheetos. In addition, one grand prize winner chosen by the American public will get an additional $50,000. That's $60,000, all because you found a Cheeto that looks like John Belushi.
As noted in the press release, the purpose of this contest is to search for the next "Mona Lisa of Cheetos shapes," and to eventually display these award-winning Cheetos online and in a physical museum space. Yeah, it's all pretty strange. But hey, free money!