Wendy’s Brutally Owned IHOP on Twitter After Changing Its Name to 'IHOb'
Finally, after days of speculation, IHOP revealed why it's changing its name to IHOb (spoiler: the "b" stands for burgers) on Monday, and it was all a bit disappointing, to say the least. Still, the iconic breakfast chain's foray into the burger space had a few people on Twitter wondering how other beef patty-centric fast food chains were reacting to the news.
As you might expect, Wendy's was quick to weigh in, which it did by delivering a scorching social media burn, as the brand is wont to do.
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool?— Wendy's (@Wendys) June 11, 2018
Like that, but our cheeseburgers are still better.
The beloved chain, which has earned quite a knack for serving up seriouslyhilarious snark on social media, summed up their reaction pretty succinctly: they're not threatened in the least. In fact, the pig-tailed burger chain seemingly poked fun at IHOP's big IHOb stunt by comparing it to one big childish gamble. It also suggested that the longtime breakfast purveyor's decision to dip its toe into the burger scene is due to the fact that it found pancakes to be "too hard."
Not really afraid of the burgers from a place that decided pancakes were too hard.— Wendy's (@Wendys) June 11, 2018
The IHOP (err... IHOb) Twitter account has since peacefully responded by making it pretty clear they aren't in the mood for a fight, to which Wendy's playfully replied with a winking emoji. It was all in good fun.
We don’t want any beef with you, we just want to share our beef with the world— IHOb (@IHOb) June 11, 2018
Then again, it's probably wise for IHOb not to engage with Wendy's in this type of setting, since they've earned a reputation for torching just about any fast food brand that dares come back at them on Twitter.
In any case, whoever is running Wendy's social media is crushing it (and probably deserves a raise).