Although we haven't even made it through the first whole week of 2017, Wendy's may have already set the bar for corporate social media marketing, when it embarrassed the hell out of a Twitter troll who came after its "fresh, never frozen beef" motto. But judging from the fast food giant's mentions and replies since the testy exchange, there's apparently a lot more where that came from.
As you can imagine, the viral exchange has inspired hundreds of people to mention the redheaded fast food chain on Twitter with questions, criticisms, and other comments of their own, and thankfully, the company continues to roast people with hilarious responses. That's right, people are taking time out of their day to tweet insults at a fast food chain and someone (or multiple people) are getting paid to respond to them with sass. Yes, it's kind of weird, but admittedly entertaining.
Here's just a small sample from the last 24 hours or so, as of Wednesday afternoon:
Harley Morenstein Eats Finger-Licking BBQ Wings
Although Wendy's cheeky editorial voice on its Twitter account is generally entertaining and almost entirely innocent, it's worth noting the company also appears to have tweeted and deleted a meme that's been deemed as a symbol of hatred and white nationalism, according to a report by The Verge. As funny as the social media team behind the account are, they apparently didn't realize the meme was offensive, according to subsequent tweets in which Wendy's apologized.
Anyway, if you're bored and feel the need to be noticed or validated by a fast food chain's snarky Twitter account, well, you know what to do. Eating cheeseburgers (from wherever) is probably a better use of your time, though. Just saying.
h/t Business Insider
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