Wendy's is basically fast food's version of the schoolyard bully. It's not literally pushing people over, doling out swirlies, or making "your mom" jokes (it's not above the latter), but its behavior online is delightfully juvenile.
So, it's not all that surprising that the square burger palace spent Super Bowl Sunday roasting McDonald's. As previously seen, it spent a lot of money on an iceberg joke about McDonald's flash-frozen patties. (See above.)
However, it wasn't content to just have an expensive joke at McDonald's expense. It needed a cheap one as well.