Of course, Wendy's is trying to use the McDonald's announcement as a reminder that it never freezes the meat for its burgers. In fact, it's been taking swipes at the frozen burgers served at McDonald's throughout the young year. That includes a Super Bowl commercial and accusing McDonald's of freezing the live feed during a hiccup in the Super Bowl broadcast.
On McDonald's part, the change to fresh beef for Quarter Pounders has hit 3,500 locations in the US already, including restaurants in Atlanta, Memphis, Salt Lake City, Orlando, and Raleigh. Once they're out everywhere, maybe they'll offer a freebie to get customers to give the new burgers a try. Wendy's is using that philosophy to get burger lovers to download its app. You can get buy-one-get-one-free burgers and chicken sandwiches through the Wendy's app right now. Ridicule is not included, but you know where to go to get that for free.