Specifically, those adventures could be anything from taking surf lessons in San Diego and doing yoga in the Redwoods, to canoe trips through the Everglades and bungee jumping in the Grand Canyon. It's all about where the selected ambassadors want to go, and what they want to do there.
“White Claw takes great pride in supporting those who embrace a balanced and active lifestyle,” Sanjiv Gajiwala, senior vice president of marketing for White Claw, said in a press release. “With the ‘My Best Life Contest,’ we’re creating new meaning for consumer sabbatical experiences and demonstrating our encouragement for men and women alike to get out there, live their best life and find their passions.”
Each ambassador will be paid $60,000 in installments throughout their six-month tenure, though they'll also be expected to use that money to cover their travel and adventure expenses. Still, $10,000 per month to spend on two different trips should be more than enough scratch to cover things, unless you're going over the top. It's also worth noting that White Claw isn't expecting ambassadors to up and quit their day jobs (if they don't want to), since the traveling expectations can be easily incorporated into their daily lives.