America Is Facing a White Claw Shortage, RIP White Claw Summer
First, the Popeyes chicken sandwich sells out nationwide. It's an impossible bit of news to swallow (literally impossible, since you can't get your hands on the damn sandwich anywhere), but now, Twitter is poised to go into full meltdown mode because -- get this -- America is running out of White Claw.
Sanjiv Gajiwala, White Claw's senior vice president of marketing, confirmed the Claw shortage in a sobering interview with CNN Business. Sure, there "ain't no laws when you're drinking Claws," but it looks like there are basic economic concepts.
"We are working around the clock to increase supply given the rapid growth in consumer demand," he said. "White Claw has accelerated faster than anyone could have predicted."
Cue the hysterics.
I mean, you can only yell "No laws when you're drinking Claws" so many times before it becomes full-on Thunderdome— Rebecca Frank (@frankrebecca) September 6, 2019
theres a white claw shortage. its time to wake up, america. we can all do our part. dont leave it running while you brush your teeth and make sure to take shorter showers.— Jules Ray (@JulesTheOnly) September 6, 2019
So yall ate up all the Popeye’s sandwiches AND drank up all the White Claw. 😫😫— 🎬Tiffany Mellowchill 🍂🧘🏽♂️❤️ (@ThatRoseTattoo) September 6, 2019
Where were you during the Great White Claw shortage of 2019?— Greg (@RealistSpeaking) September 6, 2019
White Claw Summer 2019 done put the whole country on shortage for the rest of the year. Fables for eons will be told of the great claw shortage of Winter 2019.— Chris Brinton (@cjbrinton) September 6, 2019
For its part, White Claw said it's doing its best to keep the Claws comin' by "allocating product to our distributor partners to keep all markets in stock the best we can" until it restores normal stock levels, per the report. In other words, you might have to look beyond your local convenience store to get your hands on the bubbly stuff.
It truly was the summer of hard seltzers, and specifically, the summer of White Claw. The seltzer raked in $327.7 million dollars in July, up a whopping 283% from the prior year, likely thanks to all the memes.
Now, it appears that White Claw fall may be upended as the hard seltzer brand scrambles to restock shelves. Fear not, however; you can always nab a Natty Light seltzer, or if you're feeling really out of pocket, get a Four Loko one.