Following a summer of issues involving a massive overpricing scandal, that $6 "asparagus water," and subsequent declines in sales, it appears Whole Foods is hoping to shake its reputation of being too expensive. The organic grocery chain is reportedly planning to become more affordable -- and not just with new, cheaper stores.
During a quarterly earnings call this week, Whole Foods execs said customers can expect to see a big increase in discounts on things like meat, produce, seafood, and other items as soon as in the next few months, according to a report by Business Insider. However, don't expect lower prices storewide, but rather additional limited-time deals, per the report. But still, more sales? We'll take it.