Here's how a press release announcing the program's expansion to Dallas-Forth Worth back in July sums it up: "The program offers a number of rewards, including 10 percent off your first purchase as a new rewards member, a one-time offer for 15 percent off the department of your choice, and select free products. The more customers shop at Whole Foods Market stores, the more rewards are unlocked." Not bad, right? At the very least, it'll bring the down the cost of your crippling organic vanilla flax milk addiction.
Along with teasing the rewards program launch, Mackey also hinted at the company's plans dive further into the meal kit business, saying Whole Foods will soon offer more "ready-made meal solutions" available both in store and via delivery, according to the report. In other words, it looks like Whole Foods wants to compete with services like Blue Apron and Hello Fresh, which if you think about it, could be pretty damn great... if, of course, the price is right.