"We did not know or expect that it was going to be used on skiers' faces. That's not the intended use for KT Tape," KT Tape chief marketing officer Russ Schleiden told Thrillist. "We have not recommended, and we have not researched or tested using it for frostbite prevention or cold prevention."
That may change though. The company is partners with nine of the national governing bodies for sport inside the US. "It's something we're going to start to evaluate because obviously, we've seen a number of the athletes over there wearing it now," Schleiden said
Additionally, they haven't recommended it because it's probably going to hurt coming off. Schleiden says KT Tape Pro can last four to seven days on an athlete's skin. So, ripping it off after a few hours probably won't feel great. "When you go to take the tape off, especially from a sensitive area... you want to soak it in baby oil or mineral oil. It will come off much, much easier, but it's going to be sensitive."