Hot weather and the world's preeminent sporting event has indeed caused demand for Carlsberg and Budweiser to spike to the heavens. A bartender named Dmitry who spoke to reporters said fans gulped their way through 800 liters in three days, opting for cheap fare over fancier stuff. "The sun makes them thirsty," he told Reuters. "In Russian we say 'to the bottom!' I like that these guys are embracing our culture."
The assault on beer supplies hasn't just affected Moscow. After Sweden beat South Korea in its opening match last week in the host city of Nizhny Novgorod, rampaging Swedes drank so much beer that the city center ran completely dry. The western city's beer stock was already a bit threadbare, according to Sweden's The Local, so it's possible the drought would have occurred even if Swedish fans hadn't channelled their pillaging viking roots after the country's first World Cup victory in 12 years.