"We wanted to avoid running big expensive tanker trucks back and forth transporting our beer," Xavier Vanneste, the director of De Halve Maan, told the Times. "So we constructed a direct pipeline from the brewery to the bottle room."
All said, the sudsy pipeline cost about 4 million euros ( about $4.5 million) and was funded in part by more than 500 people who contributed to the brewery's online fundraising campaign. Those backers will receive a lifetime supply of free beer from De Halve Maan as a reward -- proportional to their donations, according to the report.
"For example, someone that only made a small investment will get maybe a pack of beer every year on his birthday," Vanneste said. "But someone who paid the maximum amount may receive up to one bottle of beer a day for the rest of his or her life."