Sure, Disney's marketing campaign for Star Wars: The Force Awakens is completely out of hand, but the seemingly limitless buildup ahead of the highly anticipated reboot this Friday now comes with a delicious perk... well, if you share a name with one Luke Skywalker.
In celebration of the film's release, Luke's Lobster is offering people named Luke (or Lucas) a free lobster roll -- arguably one of the best lobster rolls out there -- on Friday at all 18 of the chain's shacks in New York, New Jersey, Washington D.C., Philadelphia, Chicago, and Boston. You don't need to use any Jedi mind tricks to score the sandwich -- just show up and present your ID between 11am and 11pm, but you'll probably want to get there early because only the first 25 Lukes at each location will be awarded a free lobster roll. Use The Force and you'll be just fine.
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Tony Merevick is Cities News Editor at Thrillist and, as someone not named Luke, thinks this is totally unfair. Send news tips to firstname.lastname@example.org and follow him on Twitter @tonymerevick.