Great news for those who love being spied on! Oh, but, bad news for those fearful of having their privacy compromised. Vizio has been unabashedly sharing its users' data to advertisers, like the old man Jenkins giving out poison candy on Halloween -- ruining it for the rest of us.
How, you ask? It's a feature called “Smart Interactivity” that comes automatically connected to the 10 million Vizio Smart TVs on the market.
It's a feature that analyzes the viewing habits of viewers including content, time, and channel. "Non-personal identifiable information may be shared with select partners 2026 to permit these companies to make, for example, better-informed decisions regarding content production, programming and advertising," Vizio reportedly said in a statement. The problem is, all of this information is linked to the user's IP address which, as HuffPo puts it, "can be used to identify every device in a home, from your TV to a phone... age, profession and wealth indicators."