Not even a month into the new year, and a frightening new trend has already taken over a very dumb and juvenile corner of the internet. The Tide Pod Challenge, which involves people ingesting Tide laundry detergent pods and filming the brazenly foolish endeavor, recently proliferated and morphed into a meme, with teens hunting the prospect of viral fame one toxic snack at a time.
But YouTube intervened on Thursday, playing the role of chaperone to these internet thrill-seekers, and vowed to pull any video linked to the Tide Pod Challenge. This is much to the greater good of humanity.
In a statement to Fast Company, the company explained:
"YouTube’s Community Guidelines prohibit content that’s intended to encourage dangerous activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies.”