Zaxby's New Chicken Sandwich Just Got Its Nationwide Release
The chicken sandwich war keeps heating up with Zaxby's Signature Sandwich.
In October, the chicken sandwich war got a second wind as Zaxby's wiggled its way into the conversation with the Zaxby's Signature Sandwich. Unfortunately, it was only available in select Tennessee and Kentucky markets at the time.
Finally, the rest of us can get in on the hype: Zaxby's just announced that its chicken sandwich is now available at all 909 US locations.
The Zaxby's Signature Sandwich comes with double hand-breaded white breast meat, three sliced pickle chips, and your choice of Zax Sauce or Spicy Zax Sauce on a toasted split-top bun. The new Spicy Zax sauce includes jalapeño and red cayenne, and it's supposedly about the same heat level as Zaxby's Tongue Torch sauce.
"Zaxby's new Signature Sandwich has been 30 years in the making," said Joel Bulger, the company's chief marketing officer, in a statement in October. "It's a natural brand evolution for us, perfecting the size, taste, and flavor profile of this indescribably delicious chicken sandwich. We know the competition is fierce, but we're also confident that once you try it, there's no going back."
Zaxby's wants everyone to try the sandwich ASAP, so right now, new members of the Zax Fanz Club will receive a free Signature Sandwich offer in the mobile app. If you're already a member of the fan club, you may not get the same offer, but you'll still benefit from the improved Zax Rewards program that enables ordering ahead on your phone and scanning your app in-store for payment and rewards.