In fact, the ad features no narration or dialogue and hardly any Budweiser iconography, allowing the horses, Manhattan skyline and the Statue of Liberty to say it all. Further platitudes about the strength of New Yorkers, the horror of the attacks, or the changes in America following 9/11 aren't needed here.
While you may not have remembered the ad, the stoic tribute holds up well, even 13 years later, and shows how television creative reverberates when crafted with care.
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Ryan Craggs is Thrillist's Senior News Editor. He usually makes a joke in this space, but, he'll leave the 9/11 jokes to Gilbert Gottfried. Follow him @ryanrcraggs.