The menu will reflect slightly higher pricing a la carte, but Colicchio is hoping that customers won't balk at the pricing. "We're in a moment in time where it's easier to change that behavior. When you look at Uber, people like the idea of not having to leave a tip," he speculated to Eater. The restaurant has never offered lunch before, so it shouldn't feel like a price hike.
Collichio's decision is happy and humane, but it's also good business. The state of New York, like many others, is in the process of revising its minimum wage policies, and by the end of 2015, restaurants will be legally required to pay tipped workers (waiters & waitresses) $7.50 an hour, instead of the previous $2.50 rate. All NYC restaurants, gratuity or not, will be forced to find more money to cover the gap. Craft is just preempting the inevitable by trying out a more equitable system now, rather than scrambling for one later.
Dave Infante is a senior writer for Thrillist, and always brings singles to open bars. Follow @dinfontay on Twitter, Instagram, and Facebook.