P. Diddy and French Montana Release New Vanilla Vodka
French Montana may be topping the charts with his hit “Unforgettable,” but if you ask us, his real accomplishment this summer is something even smoother. The rapper recently teamed up with Sean “Diddy” Combs to create and promote the newest Cîroc vodka flavor: the appropriately named French Vanilla.
The eighth flavor in the Cîroc line up, French Vanilla will launch this October. If the idea of upgrading your White Russian to a full-on melted ice cream dream isn’t enough of a reason to pick up a bottle, the brand has also pledged to donate $1 from every bottle of Cîroc French Vanilla to Mama Hope, a nonprofit that works to end poverty around the world. Combs has promised to match the donation.
“I didn’t want to just put out another flavor—I wanted it to represent that hip-hop is getting money together,” Combs told People. “That’s where we’re taking this hip-hop culture—us creating our own brands, us supporting our own brands, us building our own hip-hop economic system.” This isn’t the first time Combs has tapped another industry pal to collaborate with on a vodka; DJ Khaled helped him launch Cîroc Mango last year.
Though the vanilla-flavored vodka won’t hit shelves until October, an exclusive Diddy-engraved bottling is currently available for presale for $41.