Tostitos Will Pay for Your Uber if You've Been Drinking
In the heat of the big game, it’s easy to lose track of your drink count and misjudge your sobriety when it comes to deciding whether or not to drive home. This Super Bowl Sunday, Tostitos, Uber and Mothers Against Drunk Driving have teamed up to provide a safer alternative.
According to Adweek, the new, limited edition Tostitos Party Bag comes equipped with a sensor that’s able to detect small traces of alcohol on a person’s breath, causing the green sensor on the bag to turn into a red steering wheel and display a “don’t drink and drive” message. It will also display an Uber code worth $10. To call the Uber, simply tap the chip bag to your phone and enjoy that $10 discount as you safely ride home.
You don’t have to chug a whole case of beer to qualify for an Uber. Unlike a Breathalyzer, the bag doesn’t measure blood alcohol levels to determine exactly how much you’ve had to drink, but, rather, whether or not you’ve been drinking at all. So just one or two Micheladas will do.
Considering the fact that people rarely eat chips by holding the bag up to their face, especially at a party, we’re a little skeptical of the bag’s practicality. But, hey, a free ride is a free ride. And if you have to briefly look like a weirdo fogging up a bag of tortilla chips to earn it, so be it.