Summer, for us, is all about R&R: relaxation and rosé—all day, every day. Knowing this, the warm-weather angels of Summer Water Societé have launched the ultimate service: Monthly rosé delivery all summer long.
As the name of the delivery service suggests, signing up will supply you with enough rosé (aka summer water) to last you from May through July. Every month, three magnum bottles (each the size of two standard wine bottles) will show up at your door without you having to raise a finger. The concept is the result of a partnership between Winc Wine Club, a monthly wine delivery service, and Yes Way Rosé, an Instagram account turned rosé-themed apparel retailer (yes, really, that exists). Appropriately, each Summer Water delivery also comes with gratis rosé merch from Yes Way Rosé—including a baseball cap, S’Well bottle and beach towel—so you can accessorize before posting a pink-tinted selfie of you and your new magnum buddies. Plus, that S’Well bottle may come in handy if you decide to have a BYOB picnic on the beach.
A truly effortless summer of rosé doesn’t come cheap. The service is $350 for three months of booze. But that’s money well spent if you, like the Summer Water Societé, feel that, “it’s more than the rosé of the season, it’s a state of mind—every drop full of pink-tinted possibility.” This seems like a no brainer to us, #roséallday.