For centuries, man has searched for the ultimate hangover cure. Some people swear by a gag-inducing Prairie Oyster, while others look to unusual foods or sweaty workouts. But most of us just give in and pour ourselves a Bloody Mary, a little hair of the dog just to delay the inevitable. A couple of students at Yale University, though, claim that they’ve done the impossible and developed a product that actually prevents hangovers...using, you know, science and stuff.
Created by Liam McClintock and Margaret Morse, SunUp is a powder designed to be mixed with water and drunk before you hit the bars. According to the duo’s Indiegogo page, the “all natural,” patent-pending, citrus-flavored mix helps “increase enzymes in the liver,” enabling it to efficiently break down alcohol’s toxic byproducts. It also helps protect your immune system, "primes the body with essential nutrients to combat alcohol toxicity,” and balances out glutamine levels, which helps you get a good night’s sleep.
McClintock and Morse aren’t just college kids looking for a pain-free way to party. They are concerned with the country’s productivity levels. “Hangovers cost the U.S. over $200 billion, according to the Center for Disease Control and Prevention,” the team writes on their page. “That’s about $1.37 for each drink consumed by Americans! Together with your help we are aiming to prevent the damaging effects of alcohol on the body, terrible feelings of [a] hangover, and productivity due to alcohol hangovers.”
Initially, the duo sought to raise $20,000, but the campaign has already hit over $40,000—more than doubling their goal. They plan on using the money to pay a pharmaceutical manufacturer to produce a run of SunUp packets, which are currently available for pre-sale for $50 for 10 packets. That’s a small price to pay if the product does what it claims to do, especially compared to how much we spend on Bloodies every weekend. Deliveries are expected by May—just in time for that epic Cinco de Mayo party.