College is all about vacillating between career choices, like neurosurgery, or vlogging about how disappointed your family is that you're not pursuing neurosurgery. Parlaying undergrad indecision into fashion, Brooklyn-based Bohden James, hitting stores this week.
Hatched by two recent Fairleigh Dickinson grads, BJ designs urban prep-wear with a focus split among three wildly disparate themes: "maritime", "safari", and "nightlife", i.e., clothes for the glamourous careers you wanted to pursue before your girlfriend got "pregnant". Themery starts with color, with button-downs, henleys, polos, and argyle sweaters coming in beige/tan for Safari, blue/periwinkle for Maritime, and black/gray for Nightlife (though there is no Nightlife Argyle, because Kanye West is litigious). More overt references are found on the pima cotton graphic tees and hoodies (compass schematics, acacia-tree silhouettes), and the patterned-up linings of cargo shorts and blazers -- because nothing says "I don't own a boat" like "I own a jacket with a graphic of a boat."