Buying beer is an exhausting tug-of-war between your reluctance to overpay and your unwillingness to cross the street for a better deal. Find your happy medium with WNYC's Are You Being Gouged? Covering all five boroughs plus the occasional Jersey Turnpike hamlet, AYBG's a mashup that maps the widely-varying cost of a six-pack of Budweiser (the basic unit of quaffable currency). Each vender's asking price is denoted by color-coded bottle icons: below $5.49 is green, $5.50-$6.50 is blue, and $6.51+ is a sob-inducing Color Purple. Click a bottle to reveal exact prices, and marvel at the superlatively cheap Fine Fare at Grand and Baxter ($4.99), nod grimly at the many middling Gristedes locations (consistently $6.99), and decant gasoline into a rag-stopped bottle as you behold the shockingly exhorbitant Terry's Deli at Chambers and North End -- at $12.49, they're waging a one-bodega campaign against affordable Battery Park living. As for other staples, AYBG also tracks the prices of a quart of milk and a head of iceberg -- setting up another tug-of-war, between adulting up your fridge, and having to admit what a child you are when you're forced to throw out chunky milk and brown, soupy lettuce to make room for more beer.