You look to different regions of the world for specific areas of expertise, i.e., Bavaria for beers, China for tainted seafood, and Brooklyn for...watches? Giving the Swiss a run for their punctuality: Steel Cake, only now for sale
Designed by two Pratt Institute grads, SC's timepieces are constructed from a hefty stainless steel that evokes the borough's industrial past, and carry a vaguely militaristic aesthetic that doesn't evoke the borough's skinny-jean'd present. Timepieces range from the fabric-strapped classic with oversized setting, to the leather-banded four-chrono'd piece with beveled face, to the brushed steel jobby simply called "Tank" -- whose thick-linked beauty could stop a protestor for democracy dead in his tracks
Taking the army'd vibe a step further are a series of clocks embedded into steel dog tags -- useful for the Williamsburg coroner extracting the the lethal General Tso's shrimp from your mouth while wondering how much time 'til Gossip Girl comes on.