Whether ambling along the shoreline, or robbing a bank in a rubber president mask, a surfer's lifestyle demands a sandal that's ultra-comfortable, but also durable. Even though your lifestyle demands neither, get some surfer foot-magic at Rainbow Sandals. Founded in San Clemente in 1974, Rainbow's only just now made it to NYC, with a bamboo'd up Nolita shop showcasing 20 distinct styles from leather to hemp (a.k.a., "Why it took us 33yrs to get here"). While every model provides suppleness you never thought possible in a half-shoe, the leather's the real deal, with a footbed that molds to the wearer's foot -- like Birkenstocks, only not attached to a fetid hippie. To make sure the comfort lasts, the traditionally weak strap attachment points're reinforced with parachute-harness nylon, which any living parachutist will tell you is practically indestructible. Also, soles are triple-binded, preventing sole delamination, and saving you the 100% pure adrenaline of tripping and splashing into the guck between the subway tracks. Best of all, despite Rainbow's slacker-luxury rep, everything on display's under $50 -- putting the lie to the Swayze/Bodhi "Big Wave" mantra, "If you want the ultimate, you've got to be willing to pay the ultimate price".