Just because a venerable brick & mortar finally enters the Web marketplace, it doesn't mean they have to modernize their product -- as evidenced by the continued success of books. Available online for the first time ever: Moscot glasses.
Moscot's been shodding the oculars of New Yorkers since 1915, when polio was king, and black was the new fig leaf. Their original line of six, fancifully dubbed "Originals", is marked by thick acetate frames; even the sunglass lenses follow the vintage tack, duping pre-war colorings like cosmitan brown, caliber green, and "G15" (created in the '30s for pilots too proud to squint). In a measured nod to stuff that's not wildly old, Moscot's also released the two-model Spirit line, a slimmer, more rectangular take on their own throwback style -- the eyeglass equivalent of F. Scott Fitzgerald switching from a Pousse Cafe to a Brandy Sling.
If your eyes need correcting, Moscot'll sell you the frames, but within the year the site'll start popping in 'scrips -- a dizzying rate of development that'll soon have 'em selling x-ray specs, allowing you stare through the briefcase of your congressman, and determine if he's a card-carrying Commie 2.0.