The most successful people are supported by a good, vibrant home, full of caring, culture, and the kind of sweet modern amenities that make unsuccessful people seethe with envy. Providing a good home for gear: Rugby.com.
Rugby.com houses the entire Ralph Lauren Rugby Collection, available for the first time online: from Fleece Peacoats, to Chino Skull Pants, to Bonaparte Ties (all-over Napoleon print w/ solitary tiny guillotine), to eight rugby shirts innovatively hung in an interactive bureau; click an icon, and digital models'll show you what you'd look like wearing them, if only you were a model. As for the caring, the site's collaborating on social entrepreneur projects, the first two being the FEED Bag Initiative (benefits school lunch programs), and a pair of TOMS shoes, varsity styled -- buy a pair, and an underprivileged child gets a pair of shoes for free (seriously, that's their business plan). Culture-wise, Rugby's posting arts & fashion stories (steampunk exhibits, Mad Men primers, hot women in kneesocks), even music mixes with the likes of the White Rabbits and The Virgins (catch 'em quick, before they become The Wish We Were Stills).
In the coming weeks, the site'll debut a make-your-own-rugby feature, where you choose logos, thread colors, and monograms -- which'll make other people seethe with envy, at least 'til they realize all they need to best you is a sweet, modern internet connection.