According to the saying, everyone will be famous for 15 minutes -- sadly, the average lifetime only produces 15 seconds of profound wit, a narrow window for turning a phrase as tight as "everyone will be famous for 15 minutes". Helping you make the most of your moment: HUGO Limited Spray Edition.
From HUGO BOSS, HUGO Limited Spray Edition is a scent so compelling, mass-producing it would send the Earth hurtling into a frenzy of lustful wrist-sniffing. To spread the word, they've launched the Say It, Spray It campaign: You create an unimpeachably cool, original catchphrase. If deemed worthy, it'll be plastered onto a highly visible billboard in New York City's Meatpacking District, so that millions might behold your fleeting brilliance. For inspiration, these quotes have already received HUGO BOSS' blessing: