The warm weather brings a parade of festive holidays (Memorial Day, 4th of July, King Kamehameha Day), but how can you party if you're holding a frothy, lukewarm beer? Don't let that happen: kick off the season with Coors Light's Cold Activation Day ï¿½ which starts at 4:53pm today (right now).
CAD is a time to celebrate the first anniversary of the birth of the Cold Activated Bottle: a longneck whose label's marked with specially-dyed majestic mountains that turn blue when your beer achieves the proper level of Cold. Like your mother's love, it's easy to take this beer-technology for granted, so let us now reflect on just a few things it allows a good citizen to do:
- Scientifically prove that your bodega is frontloading its coolers with tepid brew
- Determine whether your bartender considers you worthy of a proper icing, and whether you consider him worthy of the fat $.75 tip your fist is holding in escrow
- Monitor the fridge to ensure party guests aren't subbing their warm ones for your perfectly chilled masterpieces
- Quit staring at water to make it boil faster, and start staring at labels to make them turn blue faster
Why does the silver bullet train take off at 4:53, 7 minutes before the traditional Happy Hour starts? Because Coors Light feels strongly that you should be flashing your blue bottle when the rest of the crowd shows up, reminding everyone that Cold Activation Day is about sharing the cold, but never giving up your barstool.