You've probably heard of NIKEiD.com, the site that lets you stamp your creative vision on everything from running shoes to sweatbands, the wristy, sopping cousin of the legwarmer. But what you might've missed is that NIKE's opened up some of their most classic kicks to your capricious design whims.
To get in on this goodness, check out NIKEiD's Sport Culture collection -- comfortable, street-fashionable shoes that resemble serious athletic footwear so closely, people'll assume you're a member of a Football Club instead of a Flip Cup league. Joining the almighty Air Max (87, 90, 95, and 97) on this roster are twin '80s beasts Dunk High and Dunk Low shoes, just waiting to be touched by the awesome power of your imagination. Your options are legion: colors of choice can be slapped onto the base, swoosh, lining, accent, and laces. For the "vamp material" (that soft part near the top of your toes), textile or leather's available, also in boatloads of hues. And of course you can still add the ultimate personal touch by imprinting your (former) number, name, or nickname -- NIKE'll oblige even if it's a self-bestowed handle no one thinks you deserve, Madman McHoops.
Through August 30, you can put your aesthetic sensibilities to the test by entering the NIKEiD Design Contest. You could win the shoes of your dreams, and even a trip to NYC's Niketown -- a much sweeter destination than stankytown, the place where old sweatbands go to die.