Roaring crowds. Incredibly bold passes. Excessive celebrations. Women with Texas-sized features wearing Rhode-Island-sized clothes. No, this isn't the Big Game. It's the Bud Light Hotel.
Temporarily rebranding a luxe hotel in downtown Dallas, Bud Light is celebrating pro football's biggest clash of the year with a roster of exclusive events and live concerts, kicking it all off with Thursday night's party featuring The Fray with Lifehouse. The bands'll be rocking the Bud Light Hotel's parking lot, which has been transformed into a premiere concert venue with what's literally the world's largest tent -- the most epic parking-lot scene since that DeLorean escaped those Libyans by time-traveling out of the Twin/Lone Pine(s) Mall. On Friday, celebrities, athletes, and VIP guests will hit the venue's Playboy Party, featuring performances by Snoop Dogg, Warren G, and Flo Rida, plus a bevy of Playboy playmates and models, who'll hopefully have no reason to make "pitching a tent" jokes. Saturday brings it with concerts by Nelly, Ke$ha, and Pitbull, while the Big Game day features a Texas-sized Tailgate starring country troubadour Dierks Bentley with Jack Ingram.
To check it out and score exclusive peeks inside the hotel, head to BudLightHotel.com, where your ogling eyes will grow as big as Canada.
It's the sure sign of a good time; head to BudLightHotel.com and "Like" Bud Light on Facebook to score more deets