Try too hard to be unconventional with your fashion, and next thing you know you're wearing your clothes backwards -- a cry for attention so obvious, you might as well jump, jump up and down. To look effortlessly unconventional, dress yourself in LACOSTE's new summer collection.
LACOSTE's newest line features sharp numbers like the short sleeve Pique Bar Stripe Polo, which evokes a strong yet casual cool, via nine bold colors inspired by colored pencils (a far more modish choice than the glue stick). Cut-wise, the new stuff's influenced by geometric patterns and architecture, which combine to create a modern minimalism vastly preferable to the premodern-minimalist style, "not wearing clothes". Highlights run from crisp seersucker Bermuda shorts, to polos in "meerkat yellow", which'll definitely catch the eye of that Botswana mongoose you've been dying to ask out for drinks, dinner, and...who knows?
For fashion that perfectly crisscrosses modern chic with a relaxed attitude, jump-jump your browser to shop.lacoste.com