There's nothing better than being named king, just ask Henry VI -- but do it quick, 'cause in six months that dude'll be dead from melancholia. Giving you a chance to achieve web royalty as well: King of the Web.
Stealthily launched by a group of serious tech-vets (resumes include Microsoft, Expedia AND King County!), KOTW provides "online reality entertainment" via a virtual popularity contest that laces users with cash and prizes (this month it's $1000/t-shirts) for creating the most hilarious/compelling campaigns for various web titles including Talent King, Animal King, and Fail King, which is something everyone in Cleveland fervently hopes for. Some of the current vote-seekers include
Pwn Star: When she's not playing Rift as a High Elf, PS posts pictures/video of badass female characters in an effort to bring attention to the fact that while "40% of gamers are women", female game characters "mostly suck", which isn't technically true unless you're talking about Grand Theft Auto.
chusberry: Currently in first place, they engender good will by awarding their daily allotment of votes to whomever properly identifies photos of local bars, and promise to spend all their winnings on happy hour --also a clever idea for a Happy Days spinoff, as who wouldn't appreciate 1/24th the Ron Howard?
Scooby Gangster: Campaigning for votes via Scooby-Doo related trivia/videos, this supposed show "insider" claims to be the real reason it got canceled, somewhat surprising given that most people thought it was (S)crappy.
Still in private beta, KOTW's not doing any press but they have hooked up readers of a certain email newsletter that rhymes with "illest" with 50 spots for anyone who'll do what it takes to win the cash, including, as current user Dare Girl suggests, a little "vote 4 vote action", though anyone who'd stoop that low just to be king is sad. And/or dying of melancholia.