Want two ways to keep warm this winter? Here's number one: be thankful you're not Wim Hof in the clip above as he sprints on ice, swims through frigid water, and gets covered in ice cubes. What the what?
Here's number two: Columbia’s Omni-Heat Electric heat-on-demand, extraordinarily innovative technology that gives you three levels of core warmth for up to six hours at the press of a button, all powered by a rechargeable battery. Further aiding your pursuit of outdoor recreation, no matter the temp, Omni-Heat also utilizes reflective silver dots to keep you 20% warmer than an ordinary lining.
Fight the freeze with Columbia’s Omni-Heat gear, designed to keep you warm on your way to Echo Base, or wherever your winter travels take you.