To find the inspiration behind the new fragrance John Varvatos Star USA, don't just smell -- listen, to a playlist so loud and proud it's a signal that, while the revolution will not be televised, it will be streamed.
The 25 tracks cover five decades of swagger-meets-soul, from The Hives and The Black Keys, back to The Clash, Zeppelin, and the almighty Animals.
Let those hits batter your brain, and you'll get John Varvatos Star USA: a scent equally suited for bedlam and restaurants that serve lamb on a bed of some insane vegetation you'd never have tasted if chefs hadn't grown stones the size of rock stars'. Because exotic travel's part of the rock-star gig, the scent's backed with notes of Laotian red ginger essence, juniper berries, and Sicilian cedrat, all presented in a smoky glass bottle topped with a chrome cap -- heavy metal, but don't worry, it ain't poison.
Jam to The Jam -- and the rest of the playlist -- then pick up the fragrance that again will prove that television isn't the only way to transmit the particles of revolution.