Men, It's Time To Look Like You Give A Damn

NIVEA for Men continues its quest to bring golden-age Hollywood masculinity back to life -- not with a defibrillator, but rather by encouraging men to "Look Like You Give A Damn". In furtherance of that noble crusade, they're giving away a room for you and a friend to a three-day bash at Hotel Thrillist Los Angeles -- go ahead enter the sweepstakes here, because you're human, and all humans enjoy three days of poolside cocktails. Then, watch the clip above as NIVEA for Men gives you the three most essential elements of manhood (aside from water and oxygen):

• Grooming: Shower, shampoo, and deodorize with one miraculous formula: NIVEA for Men's Platinum Protect Body Wash, which leaves you with a long-lasting, oh-so pleasant freshness via its Smart Deo technology -- man's most practical technology, at least until pizzas can cook themselves. • Drinking & Eating: Glimpse the culinary good life provided by Stout Burgers & Beers, a Hollywood resto that boasts 30 taps of constantly-rotating craft brews, all of which perfectly complement hearty burgers like the Imperialist, which is just much easier to eat than the Metricist.

Don't let your dreams of lounging in La-La Land flat-line. Get to Hotel Thrillist by liking NIVEA for Men's Facebook and entering your deets here, then scope more exclusive content on NIVEA for Men's page to learn how to save Hollywood.