Greeting cards come in categories from "For Mom" to "For this person who thinks firemen don't need flame-retardant suits". Hoping to match that variety: Next One's On Me, an ATX-based iPhone/mobile-web app that, like some competitive services around the country, lets you send a locally redeemable drink voucher to a friend, BUT ALSO lets you shoot other edibles, say, to recovering alcoholics, or skeptics who think beer was never really for breakfast.
Just select a recipient, then choose whatever suits their current whereabouts/emotional needs, from cold brews at Hangar Lounge & Zax, to bar bites at Kenichi & Manuel's, to treats at places like Hey Cupcake, Delish Bakery, and Amy's Ice Cream (spy that video above for the obvious answer to the question "When the hell am I going to want to send somebody ice cream?"). All your friend has to do is flash the vendor the credit you zapped instantly into his pocket, the only downside being we really don't know what that radiation's gonna do to the other stuff he's keeping in his pocket.
NOOM's currently got about 15 participating businesses (others include Ranch 616 and Cafe Medici, with J. Black's on the way), and they'll soon add even more caffeine to the mix with Coffee Bean & Tea Leaf -- a far more mom-friendly way to gift something hot and steamy.