Now open just below Heartbreak's third and most calf-assassinating hill, this sister station from the dudes behind the successful South End Athletic Company is apparently, by hiring an entire staff of former D-I collegiate track stars, pinning its success on getting you shoes from the back as fast as humanely possible. They're stocking much of the same hardcore running footwear, apparel, and tech gear as the SE location, including Asics Ultimate 81s, Saucony Bullets, Nike Free Run+ 2s, etc, and're planning to replicate their popular weekly running club down the road.
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1. Heartbreak Hill Running Company 638 Commonwealth Ave, Newton, MA 02459 (Newton)