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A beer carrier that attaches to your bike frame

Let's face it... trying to ride a bike and carry a 6-pack sucks. Thankfully, a husband/wife duo in Portland recognized this universal truth and set out to do something about it, thus creating the 6 Pack Frame Cinch, a small adjustable leather strap originally crafted to hold a polo mallet, but ingeniously re-appropriated to hold beer! Brilliant!