Whether it's your coastal village or your cell phone, the arrival of Vikings has historically meant you're in for a sacking. Now, they've arrived to actually put clothes on you, with Norse Projects.
From a grip of Copenhagen-based designers that originally came together to open a streetwear store in their native land, Projects' new Fall/Winter drop's a classic, super clean collection of man-about-townery crafted to be "like[d] in two years as well", meaning the things should've been absolutely loaded with Silly Bandz. Scandinavian warmth comes via outerwear like the beige performance wax cotton "Noreg Canvas Jacket" with a drawstring detachable hood, the 100% waterproof, navy "ELKA Raincoat" with white contrasting rope and toggles and heat-sealed seams, and the dress blue, 100% cotton, shawl collared "Linkoping Cardigan", named after a city city in Sweden who's motto is "Where ideas become reality", though not reality TV, as Brigitte Nielsen's actually from Denmark. Under-layering includes the "lava" colored "Villads Check" long sleever, and the "Eske Denim" shirt with 2 external chest pockets (available in only one color: "Thunder Sky"), and the dress blue "Janus" stripe shirt with chambray backing on its cuffs, placket, and yoke -- for the man who's all about plowing.
Because fashionable Norsemen are all about accessorizing, they've also got the "Fjell Waxed Canvas Backpack", the gray/blue striped "Olafskiv Scarf", and the" Printed 5 Panel Cap" scrawled with old-timey topography and undecipherable text -- unlike those from today's Vikings, which're mercilessly clear.