Contemporary philosopher-poet Fred Durst once said, "Keep on rollin' baby, you know what time it is." Well, it's time to check out Roll:, a custom-fit bike shop in Lincoln Park by way of Ohio (where they have a trio of outposts). The 4300sqft shop blends lime green flooring and a curated selection of top bikes and gear with some serious next-level technology
The centerpiece is the 3D body-scanner that calculates your skeletal geometry and allows them to custom fit you a bike by adjusting the contact points (pedals, seat, handlebars...) while riding for max comfort
Assuming the computer doesn't overheat trying to process your Adonis-like body scan, it'll generate a report that's also sent to you free via email. It'll let you know if you have features like a long torso or short legs that affect your riding posture. It’s much less invasive than airport security, so you don’t have to worry about them X-raying your junk
The three big brands carried are Giant, Electra, and Felt. Giant’s Escape model has an aluminum frame, Shimano crankset, and puncture protection that're well-suited for commuting
If you're looking to get your Fu Manchu flapping in the breeze, check out the chopper-inspired Straight 8 from Electra. This black 8-ball-finish cruiser has its pedals further forward on the frame for easy riding. And more importantly, easy rollin' rollin' rollin' rollin'.