The best way to bike with a 6-pack

Rather than sweat up your shirt wearing a backpack or deal with a plastic bag swinging from your handlebars, strap the insulated Beerpack to the top tube of your bike frame and it'll conveniently transport up to eight cans or bottles, keeping 'em chilled as you travel to wherever it is you go to get all crunk and forget the woes of not owning a car.