6. His most notable "hardware" to date, Musk cofounded electric car manufacturer Tesla Motors in 2003. Thus far, they have launched its first vehicle, the pricey Roadster, and its follow-up, a more affordable yet still pricey Model S. The family utility vehicle, the Model X, is expected in late 2014. While these may be high price points for the everyman, Musk sees them as a means to an end, the end being affordable, eco-friendly transportation at $30,000. These more expensive models lend in realizing the ultimate goal by providing the funding to back such ambitious projects.