Shark Attack Mitigation Systems (SAMS) collaborated with the Oceans Institute at University of Western Australia to develop a range of shark deterrents. The Oceans Institute team translated significant scientific discoveries relating to shark sensory systems (such as the fact that sharks see in black and white) into designs that disrupt the shark's visual perception, diverting or delaying attacks, allowing for the potential victim to clear the area/get out of the water. Then Radiator, wetsuit manufacturer and retailer, became the first licensee of SAMS Technology, supplying wetsuits for both surf ($380) and dive ($440), along with surfboard stickers. There are two designs: the Elude has a wavy, light blue pattern that supposedly hides the wearer in the water, while the Diverter is perhaps the bolder option claiming to tell the shark that it isn't about to get a mouthful of delicious seal blubber.
Whatever the science behind it is, we'll gladly take any and all precautions available. Better to not end up like Snuffy.