I picked up a Honda CB1100 motorcycle yesterday and I've been having a bit of a think on it. It's a handsome bike, styled in the vein of the 1970's CB750, the first bike to popularize the inline 4-cylinder engine, and to this day one of the best-selling bikes of all time. Riding over the Ed Koch bridge I kept thinking to myself what a solid machine this thing was: potholes were shrugged off, traffic bobbed and weaved, everything about it felt like a well-thought-out decision that had made it from drawing board to road in a seamless six sigma work environment. Which lead me to my next thought: I've never used a Honda product that didn't deliver on exactly what it promised. I can even go so far as to say that I have a hard time going more than 12 hours without finding myself either on, in, or around a Honda. In their latest viral video, advertising agency Wieden + Kennedy thinks that I might not be the only one:
Honda - "Hands" from Analog on Vimeo.
Did you catch the CB750? It's the third one.