A wine discovery club that only delivers vino it knows you'll love, Taste Factor tailors its monthly three-bottle shipments to individual palates using a patented algorithm that employs "space shuttle-level math" to determine your "custom taste profile", thus pushing you to drink outside the box. To start out, they'll ship a trio of different varietals, each of which you'll drink and rate individually on a four-point scale via their website. Then, once your feedback's run through the aforementioned algorithm, they'll tailor the next shipment accordingly with three different bottles it predicts you'll enjoy. And, as you go on similarly rating each successive shipment, it'll get smarter and smarter about your preferences, improving matches month after month.
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