With so much content, developers want to give you the ability to choose what you want to watch, listen to, and with Oyster, now read without breaking the bank. Think about the number of movies you watch every month on Netflix Instant for $7.99, or music you stream via Spotify Premium for $9.99. Oyster wants to corner the reading market. For $9.95 a month you have access to over 100,000 titles from a growing number of publishing houses. It's currently only available for the iPhone (iPad in the fall), but our guess is if this catches on — and so far these business models have — then it will expand to more platforms. Maybe its own e-reader? We'll have to wait and see.